Impact of 2017 Oregon Brewers Festival & Changes for 2018

Image courtesy of the Oregon Brewers Festival

It's an annual tradition that a study of the economic impact of the Oregon Brewers Festival is done, the legwork and analysis by Jeff Dense, professor of political science and craft beer studies at Eastern Oregon University and his team of students. They interviewed over 900 festival attendees to come up with their estimates. It's a bit geeky, unless of course you're one of the festival organizers or perhaps one of the tourism-related businesses that benefits from the total $23.9 million impact the 2017 festival had on Multnomah County.

Those who lean geeky, especially numbers geeky, may be interested in the one-page executive summary. The rest may be satisfied knowing:
- 48.7% of attendees were out-of-town visitors, 30% of which stayed with friends or family, leading to a 38% decline in lodging expenditures
- 44.2% of attendees were women, who Dense says "are the key to the future of the craft beer industry"
- 47.2% of attendees were attending the festival for the first or second time, a number that speaks to the vitality of the festival in its ability to attract new visitors
- 28.3% of attendees were 50 years of age or older, a population segment that is highly desirable due to their high level of disposable income

Now about those changes for the 2018 festival:
- The festival will revert to a four-day event, taking place Thursday, July 26 - Sunday, July 29, 2018.
- The tent that in recent years has featured specialty or international beers will go away.
- Replacing the departing tent will be two ciders and some wine offerings, designed to address those with celiac issues as well as to be more inclusive of equal opportunity and non-beer drinkers.
- There will continue to be a map of the festival grounds but no longer the extensive, multi-page printed program. An electronic listing will be made available.

Whatever your personal thoughts on the changes it's important to note that change, for anyone, for anything is essential. It would be foolish to think that a festival looking down the barrel of their 31st year could have lasted this long without making changes along the way. We congratulate the festival on the 30 years under their belt and raise a glass to another 30.

Second Profession Brewing Gives Second Life to Former BTU Space

Whether you drive the stretch of NE Sandy Blvd often or not, you've likely heard that BTU Brasserie was for sale and has been acquired. Sporting a new paint job outside and in, founder and brewer Charlie Goman has established Second Profession Brewing. 

Charlie has no commercial brewing experience and is drawing on a combination of his homebrewing experience, mentoring by Tomas Sluiter of Culmination and assistance from Marc Martin of Northwest Brewery Advisors. Working on the nearly new Portland Kettle Works system that was part of the acquisition, Charlie plans to brew beers that are heavily Northwest-influenced, spanning a variety of styles. At a recent media preview we tried two of their beers (others this close to being ready were finishing in the fermenters). Professional Pale Ale, an English-style pale with NW influence from the Cascade and Mt Hood hops, drinks true to its description. Their Rye IPA is most certainly spicy with more rye spiciness coming through than many other examples of the style we've tried. Both beers, in addition to being enjoyable on their own for those looking to drop in for a pint, are also good companions to the food menu.

That menu, described as "German comfort food" is made up of dishes from Charlie's home of Milwaukee, WI and are executed by their chef who comes from the now closed Der Rheinlander. Sausages sourced from Zenner's, in full in-bun format as well as sliced in sampler platter format for easy sharing, are the focal point of the menu and entirely too delicious. Sides include warm German-style potato salad, soups, green salads and the winner in our book, garlic fries. The fries are very good on their own but what is even better is the sage aioli they're served with (incidentally, in the cutest mini-buckets). One could probably dip slices of drywall in this aioli and eat through a sheet, it is that good.

As for the name, one component of it is fairly obvious in that the decision to open a brewery is a second profession for Charlie. He previously sold copiers, something he didn't find fulfilling, and churned through lots of ideas about what he would do instead before settling on taking his love of homebrewing to the next level. Another part of the decision to settle on the name of Second Profession came from a conversation with a buddy who commented that "brewing is the second oldest profession." Finally, Charlie feels many of his customers will identify with their second profession as being what they choose to do during their time outside the office. The logo, created by Room Service Creative, illustrates a second profession for many Oregonians - enjoyment of the abundance of outdoor activities available - while perhaps for others our second profession would be described as enjoying the abundance of craft beer available.

A few additional components of the new venture to note:
- The brewery, with the exception of the seats at the actual bar, is family friendly and the menu will include a couple of kid-focused items. 
- The menu, although in its soft-opening format succinct state is sausage-heavy, will also offer vegetarian and vegan dishes. Thank goodness, because even if kids weren't allowed no restaurant will survive here without allowing (wait, inviting) vegetarians and vegans.
- The drink menu includes a section of beer cocktails Charlie hopes will bridge the gap between beer drinkers and non-beer drinkers.
- They hold a full liquor license and will stock a supply of basic liquors.

Second Profession Brewing
5846 NE Sandy Blvd
Open Wednesday - Sunday 4 - 10pm
Grand opening October 27 - 29 (more details)

The Best Things We Drank: October 16 - 22

We're going back to the sour well this week with five of the six beers making our list in that camp.

Little Beast Dream State - Receiving one of our highest ratings this first fruit beer from Little Beast is outstanding. Generally strawberries are one of our least favorite fruits to be used in making a beer but the 100lbs of hand-picked Oregon strawberries displayed their heady aroma up front and with their lush fruit character following the mid-palate funk. It would be easy to drink the full 375ml bottle by one's self but we were fortunate enough that the person that shared it with us was feeling generous. 

pFriem Bosbessen - Switching berries to blueberries, they impart a gorgeous color and tart blueberry aroma into this barrel-aged lambic-style ale. That's where they depart and the funk goodness takes over, dominating the flavor in the most delicious way.

Almanac Tropical Galaxy - The name Almanac is nearly synonymous with sour/wild beers although this one is distinctly different from many of the fruit-forward ones we've enjoyed before. A dry-hopped farmhouse aged in oak barrels with mango, lime and coconut the aroma is pretty funky with a flavor that is both smooth and balanced between the various components. 

Our next two beers come from the same brewery - Urban Family - but couldn't be more different.
Guava Dawn, displaying a bright color from the pink guava that also infuses the aroma, it is subtly balanced by the Brett, Sacc and Lactobacillus mixed culture it was fermented with. The result is mimosa-like and crushable.

Dark Perennial goes to the dark side of sour beers with a nearly opaque color, a combination resulting from the blackberries, boysenberries and Midnight Wheat. The rhubarb contributes tartness, which often makes for a bit of an astringent mouthfeel, but here is pleasantly overpowered by the Midnight Wheat to provide the a velvet mouthfeel we've not before experienced in a sour beer. A fantastic winter sour.

Departing the sour train, the final beer making this week's list combines our second favorite drink - coffee - to create the most recently enjoyed lovechild of this union.

Ruse Grizzly Menace - A robust coffee porter that was conditioned on cold brew from Coava, the aroma is all coffee with a combination of coffee and chocolate characteristics in the flavor. Complimenting the aroma and flavor is a silky mouthfeel that could be associated with the use of lactose but here it comes from oats. While we love lactose for the mouthfeel and sweetness it imparts, the use of oats is more appropriate for a porter base and keeps the result from being sweet. We've had IPAs, sours and now a coffee porter from Ruse and we're thoroughly impressed with all of them. You can bet we'll be visiting their space along the orange Max line once it's open, currently slated for early 2018.