Using Social Media & Using it Well

A Facebook post (which was also fed to their Twitter account) by Stickmen Brewery & Skewery in Lake Oswego Sunday morning quite impressed me. In case you don't follow/like them on one of these mediums here's what they had to say.

We're seeing more & more people stop by before AND after catching a movie next door - keep it up, we love hearing your reviews!
 
Perfect Sunday: Brunch & coffee porter at Stickmen > movie next door > boutique shopping > Big Honey Imperial Kölsch, skewers & sports at Stickmen. Remember that parking is available every weekend at the professional building lot next door.

Showtimes for Lake Twin Cinema |106 N. State Street

Silver Linings Playbook - 12:15 - 2:45 - 5:15 - 8:00pm

Argo - 12:45 - 3:15 - 5:45 - 8:30pm

Not only did the post show their followers how to "use" their product but they went above and beyond by giving movie times for the two films playing. I've often lamented about the lack of use of social media by breweries and brewpubs so it was refreshing to see one who is not just using social media but being thoughtful and creative.

Hopefully others will take notice and imitate because I for one am a fickle consumer. I need reminders of why I should visit an establishment. Certainly the release of a new beer or some other event is something that might draw me in but as the above post shows, it's possible to promote an establishment even when there isn't something special happening. It's about staying in the forefront of customers' minds.