|Infographic courtesy of the Brewers Association|
I'm not a road tripper so the six hours that separate me from Chetco will make regular visits to the taproom unlikely. That means many of the funding rewards aren't as attractive** as if I lived down the street. What is attractive is the opportunity to spend my whatever-amount-of-dollars to support a great guy who makes some darn good beer. I'll bet that Mike would agree with the comment from another craft brewer who weighed in on that back and forth saying that his brewery "is growing, tough fight though." Craft brewers may have reached double-digit volume share for the first time in 2014 but it's no easy line to tow.
So if you're like me and find it important to support those chipping away at the ever-decreasing market share of Big Beer, check out Chetco's funding campaign. And if you'd rather give that money to a macro, that is still your choice.
*The exciting non-beer thing was the opening of Chizu. Long live cheese, one of beer's perfect pairings.
**That being said I'm still pretty tempted to have my name on one of the barstools just because.