Tuesday, July 27, 2010

Simpler Times

There were simpler times, times when all the beer you knew was this color.

Times when the beer was cheap…say $3.99 for a 6-pk.

Times when you drank it because, well, it was beer.

These days you drink beer that is usually NOT this color, is more likely to be $13.99 for a 6-pk, and you drink it because it’s GOOD beer.

Then again, when you find a decently made pilsner, without any skunky or nasty aftertaste, that IS $3.99 for a 6-pk, is refreshing on a hot day and isn’t just 3.2% (5.5% actually), well, Simpler Times can still be yours.


  1. I pick up Simpler Times Lager from time to time at Trader Joes. Nice and basic beer at a great price.

  2. They had the lager, too, although since I generally am not a fan of lagers I decided to go the slightly safer route of the pilsner. Agreed that it is refreshing to see a basic beer at that price.

  3. Funny. Back in January Stu made a post about their Lager, to say the least he was unsatisfied. Also Pilsners are Lagers ;)

  4. I wonder why the heck they're selling a pilsner and a lager? Some of the reviews I skimmed thought they tasted the same (i.e. maybe the same beer). "Yeah, we've got white bread and slightly whiter bread for ya."

  5. I thought it was a bit odd, too, but I don't know that I'm curious enough to pick up a 6er of the lager to find out. I do know that they listed different ABVs.

  6. We buy that in a pinch from Trader Joes, it's not horrible but not our pilsner choice. Can't beat the price. Trader Joes is extending their brand I hear but I don't know the details.